Business Bitesize – Build Value Sell More - Wright Vigar
 In Blog, Business Bitesize, News

Your business grows when your customers recognise the value of your products and services to them.

The more valuable you are, the more they will buy from you…

But how do you get them to recognise the value of what you are selling?

It’s all about the questions, the right questions, asked at the right time, in the right way.

Ask both ‘sad’ and ‘happy’ questions and you’ll take away the difficulty and ambiguity for your customers when it comes to choosing your business.

In this ‘Build Value Sell More edition of Business Breakthrough you will learn, in the time it takes to drink a cup of tea:

  • that understanding the impact, effect and consequences of your customers’ problems can help you secure more sales
  • how using the SPIN framework of ‘sad’ and ‘happy’ questions helps your customers genuinely feel a need for your products or services
  • why the double act of Implications and Needs/Payoff questions increases your merit and value to your customer

Click here for the Build Value Sell More – Tools and Resources

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