Winning Customer Experience - Wright Vigar
 In Advice, Business Bitesize

What your customers think, feel, say and share on social media will determine the success or failure of your business.

But when was the last time you and your team took time to review your customer experience?

When you invest time, with a few key members of your team, to investigate the experience your customers have with your business, products and services, you put your customers front and centre in your and your team’s mind and ultimately spur your business on to greater success.

In this Winning Customer Experience edition of Business Breakthrough you will learn, in the time it takes to drink a cup of tea:

  • how to build your customer experience using the 3 sources of value to identify your 2 or 3 key customer groups
  • the 4-part framework to help you analyse your customers’ lives and re-shape the customer experience you want to create
  • the importance to you and your team of understanding your customers’ motives and their higher objectives

Click here to a checklist to help you improve your customer experience and therefore your business success.


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